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About LRL

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Founded in 2010, the Lifestyle Retreat Lounge has returned for its fourth consecutive year to Miami Swim Week. The Lifestyle Retreat Lounge, better known as LRL, will be held in the Ballroom of the James Royal Palm Hotel 1545 Collins Ave on Saturday & Sunday, July 20 + 21 from 12pm-5pm.

LRL will consist of designer presentations, a pop-up beauty salon, media and photo lounge, and on-the-go activations. LRL will provide complimentary bites and beverages for all guests in attendance as well as a spacious, air-conditioned and vastly decorated lounge to retreat from the heat.

The Retreat will give companies the opportunity to showcase their brands in a unique carefree setting. Guests to be expected at the lounge will include VIP tastemakers, media, celebrities, buyers and models.

The Daily Front Row SWIM has returned as our official media partner.

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