From her fierce style, to her unshakable tenacity, to her stubborn personality, CANDICE CUOCO is a walking embodiment of her edgy fashion philosophy. Her seductive, high-end leather garments embody her own personal style.
An artist first and foremost, Candice thrives off creativity and a passion for design, and her unique ability to blend the beautifully dark and deeply romantic has led to rapid success. Since founding her first fashion label at just 25 years old, Candice has already shown at New York, London, Paris and Los Angeles Fashion Weeks, been featured in every major fashion magazine, and dressed numerous celebrity clients. In 2015 she has was hand-selected to compete on Project Runway, culminating as a finalist, and in 2018 was invited back for Project Runway All-Stars.
Candice has proven time and time again that her life and her career will be run on her own terms, guidelines, morals, and values, and that she won’t give up until she’s satisfied her harshest critic– herself.
Before turning to fashion, Candice pursued a variety of 9 – 5 jobs, including training as a nurse, but found herself depressed in all of them. A mother first and foremost, Candice credits her daughter with helping her to re-evaluate her career goals.
“She is going to look up to me. All women do, they look to their mothers for what it is like to be a woman and what it means.”
“At every single job I had, I was so miserable – I left miserable, I came home miserable, and so she only saw me miserable. That is not what life is supposed to be. Not for my daughter, not for me, or for any woman.”
“That was a turning point for me in my life and career. I realized that creating was what I wanted to do for the rest of my life, and nothing else was going to fill that void – no man, no woman, no job or night out, no fling, first love or last love. The only forever that makes sense to me is my kids and my career.”
With that, Candice enrolled at the Fashion Institute of Design and Merchandising (FIDM) in San Francisco, and the rest was history. It’s a remarkable turnaround for a woman who has had to fight for everything she has accomplished, every step of the way. But it’s that fight that, in the end, defines Candice Cuoco.
“It’s like being in a very dedicated and committed relationship with yourself and your life. Screw boundaries and boxes that society likes to place women in. Forget being softer and more polite because it’s some persons ideal version of what a ‘real woman’ is supposed to behave like. Misbehave, raise eyebrows, MAKE AND BREAK YOUR OWN RULES, be proud of your own mistakes. Love every scar like it’s a kiss from the moon. Let no person make you believe you are less, because you are more. AND NEVER BE SORRY for being more than most can handle. We were never meant to be handled, we were meant to live, love, and be loved. I believe in the strength and courage of women. I am woman, and I am fucking proud.”