MAGALII ARAVENA is a swimwear brand created in 2017 by Magali Aravena herself. Magali is a former Argentina model who has a strong passion for fashion and who has decided to create a brand with her own name.
MAGALII ARAVENA launched her new brand collection for the 2018 season creating a set of bikinis and swimming suits with a unique and modern style, full of elegance and attitude.
This is a new collection inspired in one of the women Magali admires the most, Frida Khalo who is a symbol of strength and fight.
In the works of the Mexican artist one can perceive her courage and self sufficiency at a time ruled by the masculine supremacy. That’s exactly what this new line represents which is the feminine power in all its ways, differences and imperfections. These pieces were designed for today’s woman with details that make a difference.
Emphasis is given to the adjustable straps in some of the models. This detail has been designed to adjust to every body type, thus creating a better sense of comfort and trust to the person using it.
One of this collection trends is the use of transparencies, reflected in some of the models, creating a more sexy and dary piece.
The main element are the patterns that have been carefully hand designed and inspired in the Mexican culture with the sky and palm trees of California and also in Frida Khalo’s works.
All the campaign has been shot in LA, more precisely in Palm Springs where the Mexican culture is present.